Digital whiteboards have been around in some form for years and vendors have yet to convince substantial numbers of users to swap tried-and-trusted tools for digital alternatives. He noted that Google and Microsoft are strong contenders as software providers while Samsung is already present in meeting spaces, thanks to its PBX phone systems and smartphones.Ĭompeting with other feature-rich products is just one hurdle for those offering digital whiteboards, said Larry Cannell, research director at Gartner. These players have an advantage with their business and productivity suites, which they integrate into their respective whiteboard products.” “Samsung Flip will face tough competition from Google and Microsoft. “The meeting room has become the new battleground for business communications and collaboration,” said 451 Research senior analyst Raul Castañon-Martinez.

Meanwhile, Cisco’s Spark Board integrates with its Spark collaboration software and supports video conferencing. However, those devices offer integration with each company’s respective business software suite, providing them with an advantage over Samsung’s Flip. Samsung set the retail price for the Flip at $2,699 rival digital whiteboards are more expensive. Google's Jamboard for G Suite, released last year, retailed for $4,999 at launch, while Microsoft’s SurfaceHub costs $8,999 for the 55-in.

Flip runs the Tizen operating system used in a variety of Samsung products, including its smart TVs, and contains 8GB of internal storage. An integrated screen-sharing capability allows Flip content to be viewed directly from PCs and mobile devices, which would be useful for remote workers, in particular.

Samsung flip board